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The Tribal Mind: Preserved for posterity, the unexpected classics

To compare 21st century Australia with 20th century Australia, go to Another country.

by David Dale
Do these revelations make you proud of the tastes of Australians, or a bit embarrassed? One in every nine homes in this country owns a copy of Mamma Mia!; Love Actually is in more homes than The Lion King; Zoolander is in more homes than Twilight (despite the resemblance of vampires to male models); The Notebook (about a love that outlasts Alzheimer's) is in more homes than Australia (about a love that outlasts invasion); Dirty Dancing is in more homes than Star Wars Episode III: Revenge of the Sith; Underbelly Series 1 is in more homes than Summer Heights High, but only just.

mamma.jpg Those insights emerge from an analysis of DVD buying habits conducted for this column by the research organisation GfK Australia. I had wondered which films and TV series over the years had evoked a desire for long term commitment instead of a one-night stand -- as in, the DVDs we bought, rather than rented.

Since Australians spend $1.5 billion a year on a form of entertainment that did not exist 15 years ago, I was curious about the libraries we've been building around our giant TV screens. GfK Australia found the 50 discs which sold the most copies since the technology landed in 1997 (when the first DVD to arrive upon our shore was Evita, starring Madonna).

The top selling DVDs of all time: 1 Finding Nemo (2004); 2 Mamma Mia! (2008); 3 Monsters Inc (2002); 4,5,6 The Lord of the Rings trilogy (2002-04); 7,8,9 Harry Potter and the ... Chamber of Secrets (2003), Goblet of Fire (2006), Prisoner of Azkaban (2004); 10 Pirates of the Caribbean (2004); 11 The Notebook (2005); 12 Shrek 2 (2004).

Except for The Notebook, those choices are films we loved at the multiplex and wanted to see again. But further down the 50 you find less familiar titles that suggest extraordinary discernment or mystifying obsessiveness. These were our unexpected icons ...

13. Dirty Dancing (2000). Somehow Australians made an emotional connection with a Jewish schoolgirl who falls in love with a WASP dance teacher in a summer camp near New York in 1963. Go figure.

keanu.jpg17. The Matrix (1999). This film started the DVD revolution, when the geeks found a bonus feature in the form of a white rabbit that popped onto the screen during key sequences. Click your remote and you're transported to a mini-documentary on how it was made. Suddenly we knew why DVDs were better than videos.

26. Dances With Wolves (2001). Having embraced this tale of a soldier who goes native, Australians were fully prepared for Avatar.

32. Love Actually (2004): Some say silly sentimentality, some say sweet storytelling, but this film's appeal reaches beyond the DVD -- whenever it's repeated on TV, it pulls more than half a milion viewers. There must be more to it than Bill Nighy's channelling of Keith Richards.

34. 10 Things I Hate About You (2000) This is an updating of The Taming of the Shrew, in which visiting Aussie bad boy Patrick Verona (Heath Ledger) charms sulky schoolgirl Kat Stratford (Julia Stiles). Testament to the enduring genius of Shakespeare?

39. Grease (2002). This flick convinces your kids that a girl like Olivia Newton-John must take up smoking in order to attract a boy like John Travolta.

49. Zoolander (2002). This incisive expose of the fashion industry contributed many phrases to the language: "So hot right now"; "Blue Steel" and "Magnum" (looks used by models); "Eugoogoolizer" (one who speaks at funerals); "I feel like I'm taking crazy pills"; and "Have you ever wondered if there was more to life, other than being really, really, ridiculously good looking?"

Go to The DVDs Australia loved for the complete list and to Comments, below, to explain why these became classics.

David Dale is the author of The Little Book of Australia -- A snapshot of who we are (Allen and Unwin). For daily updates on Australian attitudes, bookmark blogs.sunherald.com.au/whoweare.

COMMENTS

am i going mad?? zoolander is both 49 AND 93??
does that mean the tally wasn't added up correctly and with the combined total this could be our actual number 1?! :D

Tribal Mind replies: That's the essential ambiguity of Zoolander. Corrected now.

  • by max on January 30, 2010 at 11:24 AM

For someone who is meant to have a finger on the pulse of contemporary culture, you're a bit off in your use of vernacular. Patrick Swayze's character in "Dirty Dancing" might technically qualify as a WASP (White, Anglo Saxon, Protestant), but the term is used almost exclusively to describe the monied, conservative, upper classes - think Charlotte from "Sex and the City" before she became Jewish, or Will's parents from "Will & Grace".

Tribal Mind replies But WCASP (as in Working Class Anglo Saxon Protestant) doesn't trip off the tongue so smoothly.

  • by andrew on February 01, 2010 at 06:47 AM

I think price has a big effect too. 'Dirty Dancing', 'Dances with Wolves' and '10 Things . . .' have been less than $10 for a considerable time (I work in a video store!). Every movie sale they are trotted out and still people buy them!

  • by rex on February 04, 2010 at 11:02 AM

I own "10 Things I Hate About You". Partly because there's a Madness song on the soundtrack. But partly because it's reminiscent of the great John Hughes movies of the 80's. And yes I own Breakfast Club, Pretty in Pink and Sixteen Candles, as well as Ferris Bueller (one of the greatest movies ever made).
Where does Bueller, or for that matter The Blues Brothers, fit into that list?

Tribal Mind replies: Go to The DVDs Australia loved for the complete list.

  • by Bereft Skerrick on February 06, 2010 at 07:42 AM

My point exactly TM, neither Ferris Bueller nor Jake & Elwood get a look in on that list.
Now I can understand why cult classics such as Beetlejuice and Grosse Pointe Blank, or even the 1st season of Ned & Stacey aren't on the list. But FBDO and BB are two of the most definitive movies of their generation! Is it that everyone owns them on VHS and just hasn't gotten around to purchasing on DVD?

  • by Bereft Skerrick on February 06, 2010 at 11:50 AM

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