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The Tribal Mind: The day the music lived again

by David Dale
MY GOODNESS, it's 1969 all over again. Johnny Farnham and Liza Minelli are touring the country; The Flintstones and The Jetsons are rating on television; NASA has managed to land a rocket on the moon; the Beatles have had three albums in the top 50 chart for most of this month; and Australian troops are stuck in the middle of a civil war in a faraway land.

lennon.jpg But the main way the Noughties replicate the Sixties is in our compulsion to fill our heads with song. The Bureau of Statistics put out a report this week on "Australian Culture" (please don't make the oxymoron joke) which showed that we spend $665 million a year on recorded music and $291 million a year going to musical performances.

The Australian Record Industry Association (ARIA) reports that in the first six months of this year, Australians bought 12.8 million physical albums (on CD, vinyl, cassette and DVD) and 974,000 digital albums. We bought 339,600 physical singles and 16.7 million digital tracks.

Early this decade the music industry looked to be going down the toilet, but in the end, it simply changed the way it delivered the sounds to our brains. In the first half of 2009 Australians bought 12 per cent more music than in the first half of 2008.

So we're still addicted to the stuff. But enough about quantity. Lets talk about quality, and the key question: Is the music as good in 2009 as it was in 1969? Lets compare Australia's music buying behaviour in each year, via the charts below. The 69 charts were dominated by the Beatles, The Stones and Russell Morris and musicals such as Hair, Oliver, The Sound of Music and Funny Girl. The 09 charts are dominated by Pink, Taylor Swift, Lily Allen and The Black Eyed Peas.

Apart from the musicals, most of the successes of 69 involved rock, with an emphasis on guitar (Eric Clapton played solos on two of the top 25 singles and three of the top 25 albums). Most of this year's successes are pop, with an emphasis on power ballads and tragic lyrics (Taylor Swift sobs "I was begging you please don't go" in the singles chart and "it's killing me to see you go" and "one second it was perfect, now you're halfway out the door" in the album chart). You might speculate that a higher proportion of music buyers in this decade are female.

Not that there's anything wrong with that. But there does seem to be a uniformity in the 09 charts that wasn't apparent in the 69 charts. Back then it seemed less about producers working to a formula and more about bands giving it a go. So I'm going to rise above journalistic objectivity and declare it:

The music of 1969 is much more interesting than the music of 2009. The Black Eyed Peas and Taylor Swift may be talented, but do we seriously imagine anybody will be listening to them in 2049?

Go to Comments to make the case for the sounds of the Sixties or the noise of the Noughties.

Top Singles of 69
1 Something/ Come Together (The Beatles)
2 Honky Tonk Women (The Rolling Stones)
3 Ob-La-Di, Ob-La-Da/ While My Guitar Gently Weeps (The Beatles)
4 The Real Thing (Russell Morris)
5 Suspicious Minds (Elvis Presley)

Top Singles of 09
1 Love Story (Taylor Swift)
2 I Gotta Feeling (Black Eyed Peas)
3 Boom Boom Pow (Black Eyed Peas)
4 Right Round (Flo Rida)
5 Halo (Beyonce)

Top selling albums of 69
bobdylan.jpg 1 Hair (Broadway musical)
2 The White Album (The Beatles)
3 Abbey Road (The Beatles)
4 Oliver (film soundtrack)
5 The Graduate (Simon and Garfunkel)
6 Nashville Skyline (Bob Dylan)
7 Switched-on Bach (Walter Carlos)
8 The Sound of Music (film soundtrack)
9 Blood Sweat and Tears (Blood, Sweat and Tears)
10 At San Quentin (Johnny Cash)
11 Funny GIrl (Soundtrack)
12 This Is (Tom Jones)
13 Fool on the Hill (Sergio Mendes)
14 Flaming Star (Elvis Presley)
15 Camelot (Soundtrack)
16 Greatest Hits (Donovan)
17 TCB (The Supremes and the Temptations)
18 Blind Faith (Blind Faith)

Top selling albums of 09
pinksing.jpg 1 Funhouse (P!nk)
2 Only By The Night (Kings of Leon)
3 It's Not Me, It's You (Lily Allen)
4 Fearless (Taylor Swift)
5 Essential (Michael Jackson)
6 Twilight (film soundtrack)
7 The E.N.D (Black Eyed Peas)
8 The Fame (Lady Gaga)
9 I am ... Sasha Fierce (Beyonce)
10 Relapse (Eminem)
11 #1s (Michael Jackson)
12 State of the Heart (Hilltop Hoods)
13 Hannah Montana: The Movie (Miley Cyrus)
14 Dark Horse (Nickelback)
15 21st Century Breakdown (Green Day)
16 Rockferry (Duffy)
17 No Line on the Horizon (U2)
18 Viva La Vida (Coldplay)
Sources: The Kent Report and ARIA.

David Dale is the author of The Little Book of Australia -- A snapshot of who we are (Allen and Unwin). For daily updates on Australian attitudes, bookmark blogs.sunherald.com.au/whoweare.

COMMENTS

Whats really depressing is I listen to four of the albums in the 2009 chart. I feel like such a sheep - baaaar.
Atleast I vehemently hate four of the top 09 singles :) This is why I avoid radio like its arsenic.

  • by BahUnfair on October 25, 2009 at 07:41 AM

If I made a snap assessment on the top selling albums and top singles alone, I would have to say 1969. However, I would say there are bland power ballads on top in 2009 and likewise some safe but boring easy listening crud in 1969. If I had to make an overall assessment I would say the music as opposed to music industry is very good in both years. In both cases the cream doesnt always rise to the top. The difference in 2009 is that no one really takes much notice of generic best of charts anymore

  • by Derek on October 25, 2009 at 07:53 AM

The '69 list is overwhelmingly white and male. By '09, it seems, we've gotten a little bit more OK with listening to music made by women and black people. We also listen to rock, country, pop, R&B and hip-hop today, whereas back then we were down with... uh... rock. And rock. And... well, Simon and Garfunkel are there, so I guess we could tolerate folk rock. And soundtracks, though it helped if they had a bit of rock in them ("Hair").
I'm really not sure how you get a lack of uniformity from a collection of records that hews severely white, male and rock-driven, David. (Yes, OK, the bottom half of the '69 list has isolated instances of country and soul.)
I don't know what to make of your comments on Taylor Swift, either. You've obviously listened to Fearless extensively enough to pick out some lyrics from non-single tracks, and yet somehow you still dismiss Swift as a lyricist? She will without doubt be still listened to come 2049. These are finely-crafted and thoughtful songs, and yet somehow you ignore (genuinely joyous) tunes like "You Belong With Me" and "Hey Stephen" in favour of quoting stray lines from "Forever and Always" and "Breathe" that, of course, mean little outside the context of the song? And how is Taylor Swift "sob[bing]" those lyrics anyway? And that's meant to demonstrate that this music is uninteresting? -- what should it be more like the banally braindead "Ob-La-Di, Ob-La-Da" or the terminally inert "The Real Thing"?
I'd say the proportion of bad records in each list has remained fairly consistent. At least today we get a bit of diversity in sound and background of the people making the records, both good and bad. Poor analysis; the conclusion doesn't match the data.

  • by Jonathan on October 26, 2009 at 03:35 AM

Sure, the POP music of today is pretty uninspiring, and uninteresting. But, there is always gonna be music that's coming from the fringes, from independent record labels, from "the underground"...the music that is coming from these places in 2009, is as interesting and inspiring as anything being played in 1969 (some might say moreso).

But then again, I don't own a single album from your list of top selling albums of 2009 (and never will), but the 1969 list, reads like a xmas shopping list (minus the musicals).

  • by Simon on October 26, 2009 at 06:51 AM

pfft! Typical baby boomer nonsense from David Dale a la "the 60's were the greatest, we really changed the world and nothing before or since could ever come close". It's a pretty tedious argument that doesn't hold much weight.
The fact is that there is a great deal more volume, variety and quality of music that is made today than there ever has been - to make a sweeping statement about the music of the 60's vs the music of the 00's based on ten albums and 5 songs is a bit disingeneous.

Tribal Mind replies: Analysis of music transcends generations. Is someone who recognises the skills of Cole Porter automatically a centenarian? What about admirers of Mozart?

  • by Iron Mike on October 26, 2009 at 07:35 AM

Times have certainly changed. None of the current list of songs will stand the test of time. We no longer need the radio for our music. It's a lot easier now to discover fantastic tracks from a catelogue that has evolved from a century of music making. Pop and classical tracks are great but the best music is to be found in the category of rock and roll, blues and jazz. Try Buddy Guy and B.B.King. There is also some really interesting Euro rock and jazz. For quality sound I recommend Natholie Soles and for something great but different; Morphine. The lyrics of contempory tracks are weak and uninspiring and many of the ideas seem to be inferior rip-offs of previous ideas. It beats me why radio offerings are so insipid, bland, uninspiring, mind dumbing and irritating. Itunes, utube and google offer infinite opportunities for music lovers away from mainstream pop. The 60's spawned some of the best music of all time. Current music relies on the visual performance.

  • by Demos on October 26, 2009 at 07:42 AM

I liked the days when the composer/lyricist performed their songs. I liked the days when a persons musical success didn't rely on how big their tits were or how little clothing they wore. I wish I hadn't been born 20 years too late.

  • by Sarah on October 26, 2009 at 08:42 AM

John Farnham should be sued for Breach of Promise but that's another story.
Do you think the charts in 1969 represented as many consumers who were cashed-up 12 and 13 year old girls as today's undoubtedly do?
I think if you go beyond the top ten charts the Music Industry has never been more interesting and complex and diverse. Perhaps the sheer scope of what's available in terms of music dilutes the sales figures and only what's the latest fad or flash in the pan registers as a hit.
Some of the best and most creative music is Australian and there's more serious and thoughtful stuff out there than you can poke a stick at but you'll not find it in the top ten. Gotta go look for it.
By the way, I was prepared to rubbish the 'Twilight' soundtrack's appearance in the charts as another example of saturation versus quality but on the way to work this morning I heard that it's TripleJ's Feature Album this week and has tracks by the likes of Thom Yorke and Bon Iver and Death Cab for Cutie so either they've all sold out and written watered down pathitic teenagey whiney lightweight songs for the 'Abstinence is Next to Godliness as Portrayed by Vegetarian Vampires' crowd or they've come to realise that making money and writing quality tunes don't have to be mutually exclusive. Might be worth a listen.
When Alan Jones' recent interpretation of 'I Am You Are We Are Australian' in collaboration with Andre Rieughhh appears in the top ten it'll be time to worry.

  • by darren on October 26, 2009 at 08:45 AM

I opt for 69 however there was some really bad stuff back then like the bubblegum crap which seemed all be about eating for some reason.

  • by TONTO on October 26, 2009 at 05:27 PM

Tonto!!! Where were you in 69??? You must have missed the hidden messages in those classic hard-core bubblegum tunes.
"Simon Says"? "May I Take a Giant Step"? "1-2-3 Red Light"? "Down at Lulu's"? "Gimme Gimme Good Lovin'"? "Special Delivery"? "Jelly Jungle"?Plus the greatest hidden message song of 'em all - "Chewy Chewy"??? No-one did it the way we did it back in '69!

  • by d@gp on October 27, 2009 at 09:16 AM

The music of the 60s-70s was the best. No contest. Today's music is generally crap, pulp fiction for the ears. And radio flog songs to death so anything that starts of ok goes downhill after the 10,000th time you've heard it. As for the techno trash and rap crap well that doesn't even bear talking about. Black Eyed Peas? Who cares. Don't mind Beyonce and used to like Pink till I got sick of hearing her constantly being played to death.

There really is no contest. 60s music is best. I mean really, who will remember Black Eyed Peas or any stupid rapper 40 years from now. No one. But people will still remember The Beatles and still play them. Their music is timeless.

  • by em on October 27, 2009 at 10:46 AM

Saying the music of 1969 is the best and greatest and nothing else will ever compare is like saying touching the shoreline of a newly discovered continent is good enough why explore it further? The music of today is exploring uncharted territory as well as going over the same old tired and true formulae. A lot of rap might be crap, but don't judge it on a quick listen to Eminem. Try listening to 'Blackalicious' and then see what you think. People probably won't know who P!nk is in five years but they will remember the likes of Radiohead and The Shins and M Ward and Ron Sexsmith and The Mars Volta and Bjork and Augie March and The Lucksmiths and Battles and Sigur Ros and Kanye West (yes, Kanye West) and a thousand other artists of today because they're innovative and creative and some of them genuine geniuses as much as, say, Brian Wilson and John Lennon.
Young people (geez I feel old at 36) today have far broader interests in music which aren't reflected by top ten charts. TripleJ's recent Hottest 100 of All Time was voted on by 500,000 (youngish) people and many of the hits of yesteryear were in there as well as the more current ones. Because the criteria was quality not nostalgia.
The top ten charts reflect the tastes of squealing 12 year old girls and their middle-aged parents trying to figure out how to be cool and Michael Jackson fans who imagine a 'Best Of' album they're only making what 50 million of will be worth something in 20 years.
I have a lot more faith in the tastes of The Australia Music Listener than I have in the tastes of The Australian Television Viewer.

  • by darren on October 27, 2009 at 11:26 AM

The 60's must have been a special time for music, be we can look back in hindsight and focus on the classics.

There is good music these days, it's just up to us to look for quality, otherwise you just follow the base common denominator... And marketing in the music industry is too effective these days.

  • by Donakrv on October 27, 2009 at 02:07 PM

Nothing - but nothing has come up to the high standards of (the late) Bobby 'Boris' Pickett's "Monster Mash". The song was so good, it hit the number 1 position twice in two decades and enjoyed three releases - 1962, '73 and '90!

  • by I Must Get a Life... I Must Get a Life... on October 27, 2009 at 02:07 PM

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