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To nominate the cleverest lines ever written for Australian television, go to The Tribal Mind.
A column about Australia by David Dale, published in The Sun-Herald 14/9/2008
This country is passing through a period of intense nationalism. We feel pretty good about ourselves, but not so good about the rest of the world, and that is reflected in our choice of entertainment. In the medium we consume the most, local creations dominate. And our preferred content reveals much about our hopes, fears and attitudes.
I've just come into possession of a chart, based on data from the ratings measurement agency OzTAM, which shows the 40 TV series that attracted the biggest audiences this year. It's apparent that we want to hear familiar accents and see familiar places on the screens that glow for three hours a night in two rooms of our home (70 per cent of Australian households have more than one TV set). Of the top 40 shows, 29 are Australian. An equivalent chart three years ago would have been half American. And we're giving unprecedented support to the national broadcaster. Four of this year's Top 40 are on the ABC (Doc Martin, Midsomer Murders, Spicks and Specks and The Gruen Transfer).
But it's the kind of material we're choosing that gives the greatest insight into the national mindset. If there's a common theme across this year's favourite entertainments, it is Reassurance. We embrace shows which convince us that, in less than an hour ...
1) families can be reunited,
2) crimes can be solved,
3) smugglers can be unmasked,
4) animals can be saved,
5) hard work can be rewarded,
6) chefs can be retrained,
7) homes can be renovated,
8) marriages can be arranged,
9) ills can be cured,
and 10) drowning people can be rescued.
In other words, the 40 most popular programs this year have included ...
1) Packed To The Rafters and Find My Family;
2) City Homicide, The Force, CSI, NCIS, Sea Patrol, Midsomer Murders, Underbelly, Crash Investigation Unit and Criminal Minds;
3) Border Security;
4) RSPCA Animal Rescue;
5) Australia's Got Talent, So You Think You Can Dance and Australian Idol;
6) Ramsay's Kitchen Nightmares;
7) Domestic Blitz and Better Homes and Gardens;
8) The Farmer Wants A Wife;
9) RPA and House;
and 10) Bondi Rescue and Surf Patrol.
All those shows had more than 1.2 million viewers in the mainland capitals.
The top three shows in the chart (Packed To The Rafters, Find My Family, and City Homicide) had more than 1.6 million viewers. Why the current craving for reassurance? Why are we such a nervous nation? Could it be because the world outside looks dangerous and confusing, so we choose entertainment that promises there will always be an answer?
But I'd like your help in explaining a few shows that don't fit neatly within the 10 point theory I've outlined. The top 40 also includes The Gruen Transfer, David Attenborough's Life in Cold Blood, The One - Australia's Greatest Psychic, Desperate Housewives, Two and a Half Men, Wipeout, Hole in the Wall, Gladiators and Today Tonight.
What do they reveal about Australians? The quest for knowledge suggested by Life In Cold Blood is contradicted by the sheer silliness of Hole In The Wall. The healthy skepticism suggested by The Gruen Transfer contradicts the gullibility suggested by our interest in Today Tonight and The One - Australia's Greatest Psychic. We're a complex mob.
You can share your theories at Comments
David Dale is the author of Who We Are -- A snapshot of Australia today (Allen and Unwin). To discuss Australian attitudes, go to http://blogs.sunherald.com.au/whoweare.
Photos, from top: Ramsay's Kitchen Nightmares, The Strip, Domestic Blitz, Packed to the Rafters
The 40 Most Watched Series of 2008:
1. Packed to the Rafters (7) 1.9 million
2. Find My Family (7) 1.8
3. Underbelly (9) 1.7m
4. City Homicide (7) 1.6m
5. Border Security (7) 1.6m
6. 60 Minutes (9) 1.5m
7. RSPCA Animal Rescue (7) 1.5m
8. The Force (7) 1.5m
9. Australia's Got Talent (7) 1.5m
10. Domestic Blitz (9) 1.5m
11. So You Think You Can Dance (10) 1.5m
12. The One - Australia's Greatest Psychic (7) 1.4m
13. CSI (9) 1.4m
14. NCIS (10) 1.4m
15. The Farmer Wants A Wife (9) 1.4m
16. Today Tonight (7) 1.40m
17. Ramsay's Kitchen Nightmares (9) 1.4m
18. RPA (9) 1.4m
19. Bondi Rescue (10) 1.4m
20. Sea Patrol (9) 1.4m
21. Better Homes and Gardens (7) 1.4m
22. Surf Patrol (7) 1.4m
23. SCU: Serious Crash Unit (7) 1.4m
24. Gladiators (7) 1.3m
25. Two and a Half Men (9) 1.3m
26. Doc Martin (ABC) 1.3m
27. Midsomer Murders (ABC) 1.3m
28. Criminal Minds (7) 1.3m
29. Battle of the Choirs (7) 1.30m
30. Crash Investigation Unit (7) 1.3m
31. It Takes Two (7) 1.3m
32. David Attenborough Life In Cold Blood (9) 1.3m
33. Desperate Housewives (7) 1.3m
34. House (10) 1.3m
35. The Gruen Transfer (ABC) 1.3m
36. Spicks and Specks (ABC) 1.3m
37. Australian Idol (7) 1.2m
38. All Saints (7) 1.2m
39. Wipeout (9) 1.2m
40. Hole in the Wall (9) 1.1m
(OzTAM mainland capitals, to 27/9/2008)
Photos: Ramsay's Kitchen Nightmares; Domestic Blitz; Packed To The Rafters; Today Tonight
Could it be confidence not nervousness.
It's probably a skewed result. It's very easy to download TV shows and a lot of young people will watch American shows this way. It allows more flexibility with viewing times and cuts out free-to-air advertisements.
I'm a student and stay up-to-date with only a handful of shows, some American and some British, but all of which I download or borrow from friends who have downleaded them. I rarely turn on the box, and if so, it's usually for some background banter whilst cooking etc.
Lumping all Australia into One Mob and trying to explain the one is probably naive. More likely, several mobs with different tastes watch different subsets of these shows. (I, for one, only watch 60 minutes and Today Tonight in the list above... probably i'm in the 'current affairs mob')
I wonder why you haven't commented on how much more "gruesome" the crime and other series are? With more more close-ups of tortured and cruelly disfigureed bodies? They are English and maybe they are not much watched�I am thinking of spooks which was a great watch for it's cleverness and deftness, and Wire in the Blood.
What do you think of them?
Doesn't OzTam get its fees from the commercial networks? Don't they only choose people for their surveys who say they mostly watch 7,9 and 10? Aren't the viewing figures hugely exaggerated? If a hundred or so people with a ratings box watch a certain program, how does that translate to two point four million? How many people do you know who actually watch this soul destroying garbage? Try to find a water cooler conversation about last night's telly in 2008. People watched their TV shows on DVD, or surfed the net, or played X-Box, or went to the gym. Commercial TV took its viewers for granted for too long, now they've gone elsewhere.
DD replies: Yes, and also from the ABC and from the advertising industry. No, because OzTAM needs a representative sample of the community so that the advertisers, can see where best to place their ads. You may be right that audiences are down, but there are still several million Australians watching most nights.
"there are still several million Australians watching most nights." What is that statement based on? Have you asked around? Doorknocked? Or are you once again relying on OzTam, who, by the way ask you questions before they'll use you. If your viewing habits include mostly ABC they won't use you. It's a business, run by the commercials, for the commercials, which mean their viewing figures are highly skewed. Its basically highly biased internal business data that tells everyone what they want to hear (no-one watches ABC or SBS, millions still watch TV, no need to move your advertising dollars to the internet!) and you report it all as fact.
DD replies: It's not run for the networks, it's run for the advertisers. They want to know if a show is not getting an audience, because they don't want to waste their money.
What about all the people who watch pay TV and never ever watch free to air, mainly because of the garbage shows such as reality tv and too many and too long ad breaks? Are these people counted?
Every person at all these kind of sites has some kind of a grudge against commercial TV or a particular channel. A lot of people still watch TV it's just that all the media nerds who go on sites like these are clustered here together and make it seem the opposite.
Yes, many people use the internet, pay TV and other things but they still use the TV a lot and in fact teenagers who everyone says are the lost demographic watch tonnes and tonnes of television - they multitask, they use the internet, dvds etc but they still watch quite a bit of TV. The 18-25's probably watch the least TV out of each demo.
What? Junk with happy endings has been a staple of the entertainment industry since they invented the bible.
Alex makes a fine point. Bring on the rapture!
Your ten point theory about reassurance may well be misplaced, anyway. Consider, the following ten items evidence a viewing audience who enjoy solid fiction:
The ratings will keep going down as the programs on Free To Air stations do not attract the large immigrant population.There are no Asian focused programs .My suburb is now 40% Asian & i notice my neighbours are more interested in Satellite TV from China from CCTV etc
I am a 61 year old and watched and thoroughly enjoyed The Gruen Transfer - intelligent, informative and made me laugh. Ditto the David Attenborough series (which sometimes also made me cry). The one and only time I watched Wipeout and Hole in the Wall, they really made me laugh out loud, which is great, but I didn't need to watch them again. However laughter is a great medicine they say so maybe people watching these shows are improving their health! Seriously though, although I enjoy Rush and The Strip and realise we need lots of Aussie content, I think there are far too many American shows of all descriptions on our screens. Bring back more English detective series and British comedy, I say!
I don't believe this to be an accurate analysis of Australian viewers at all. As many others have commented, live streaming, downloads, DVD's and Pay TV dominate what many people watch. Unfortunately, Australian free TV has absolutely nothing worth watching, which is why many of us, myself included, resort to these alternate methods.
Give us a wider variety of programs on Free TV And see if these results are the same.
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Are we really "a complex mob"? Or are we just a simple mob that watches nonsense on TV because there is not much else to do?