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To discuss what the world would be like without Australia, go to Who We Are
by David Dale
Australians are changing the way they enjoy their DVDs. As we approach the tenth anniversary of the arrival in this country of the first flick on disc (Evita), there's much to learn from comparing what we bought in the past ten years with what we bought in the past six months.
You'll get an inkling of the transformation from the tops of the charts kindly supplied by the research organisation GfK Australia ...
The best selling DVDs of all time: 1. Finding Nemo; 2. Shrek 2; 3. Harry Potter and the Prisoner of Azkaban; 4. Lord of the Rings: The Two Towers; 5. Harry Potter and the Goblet of Fire (complete list here).
The best selling DVDs this year: 1. Underbelly; 2. Ratatouille; 3. Hairspray; 4. Family Guy: Blue Harvest; 5. The Bourne Ultimatum; 6. 27 Dresses; 7. Harry Potter and the Order of the Phoenix; 8. Transformers; 9. Bee Movie; 10. Shrek The Third.
This year's top 50 includes eight TV shows, such as The Sopranos, Summer Heights High, Gilmore Girls and Stargate. The all-time top 50 includes no TV shows. This year's Top 50 includes two music discs (by the violinist Andre Rieu). The all-time top 50 contains no music (although if we were examining the top 100, we'd find The Eagles: Hell Freezes Over at 72, with sales of 300,000).
In the 2008 chart, one movie appears in three packages - The Bourne Ultimatum single disc, The Bourne Ultimatum two disc set (packed with bonus features), and as part of a triple pack with The Bourne Identity and The Bourne Supremacy (which also appears as a single disc at No 50). This makes Matt Damon The Biggest Star of 2008, followed by Katherine Heigl (in 27 Dresses and Knocked Up), Leonardo DiCaprio (in Blood Diamond and The Departed), and the cast of High School Musical (in the movie and its sequel).
The Biggest Stars of all time would be Daniel Radcliffe (five Harry Potter flicks), Orlando Bloom (three Lord of the Rings and three Pirates of the Caribbean), Hugo Weaving (three Rings and three Matrices), Mike Myers (three Shreks), and Johnny Depp (three Pirates).
But here's the biggest difference: the vast majority of the all-time top 50 is kidstuff, with animation the most represented category (the likes of Monsters Inc, The Incredibles, Madagascar, Ice Age, Cars, The Lion King and Happy Feet). Only nine of the 50 seem to have been designed for people over 18: Dirty Dancing, Gladiator, The Notebook, Troy, Dances With Wolves, Casino Royale, Love Actually, Four Weddings and a Funeral, and The Devil Wears Prada.
The situation is reversed in this year's top 50, where 26 films or TV series are adult or almost-adult fare (the likes of Underbelly, 27 Dresses, Death At A Funeral, I Am Legend, Die Hard 4, The Departed, The Sopranos and the four Bournes). Are we growing up? Or has this just been a dud year for kiddy flicks?
To discuss these questions, go to Comments, and to read the full charts, go to The DVDs Australia loved
David Dale is the author of Who We Are -- A snapshot of Australia today (Allen and Unwin). To discuss Australian attitudes, go to http://blogs.sunherald.com.au/whoweare.
I love the Sopranos and am pleased to see it made the top 50. Since the days of Al Capone to John Gotti, The world has had a fascination with men of Italian descent who are involved in organised crime.
Any programs that involve Italian influenced gangsters like they have in the Sopranos is always going to be popular..
I guess we'll find out what sort of a year it's been for kiddy flicks when the DVD of Wall-E goes up against Sex and the City.
My money's on Wall-E as it seem obvious from the all time best seller list that the major use of DVDs in Australia is to keep the rug rats entertained while mum and dad try to catch up on some sleep (or possibly some other activity...) I wish I could recall that line from the Simpsons about being raised by television, it applies here in spades!
was there really FOUR bourne movies?
Tribal Mind replies: Three movies, packaged four ways.
Of course the kids ones are massively overrepresented - kids will watch, and watch, and rewatch DVDs in a way that their parents will not. There is far more value for money (in price-per-viewing) in buying a kids' DVD!
Why lower this year - I don't think there's been any real standout DVD releases for kids this year, has there?
It would be interesting to see the change in actual NUMBERS of DVDs bought, kids vs adults.
Kids' movies tend to sell well over numerous years - I imagine the top 50 for any of the last 10 years would have less kids' movies than the overall top 50.
In fairness though, Ratatouille was the last really great kids flick and that was a while back now.
Most likely due to kids downloading free movies from the Internet, which incidently is growing at a rapid pace. How does DVD compete with the free economy (legit or otherwise)? The studios have been asking this question for years. It's obvious that the consumer is king, so its time to give them what they want, in the way they want it, and collect the real data on their consumption.
We're well past the 10 year anniversary though - plenty of DVDs available in Australia before 1998.
Tribal Mind wonders: Sure they weren't laser discs? If they were DVDs, what did people play them on?
I think part of it is staying power. Cartoons (fantasy like LoTR) have more staying power. Films like 27 Dresses might be big sellers in the first year but would rapidly slip down the sales ratings and hence not show up on longer term trends (similar to TV shows I'd imagine).
OTOH Shrek and Toy Story etc would sell with parents for a number of years and make the all time lists given more years to do so.
Stargate in the top 50? Is that just SG1 or the whole Stargate franchise.
Tribal Mind replies: It's the made for TV movie Stargate: Ark of Truth, which is at No 18.
Of course the top 50 of all time is full of kids titles: these are the ones that people keep buying. They might buy a big blockbuster like Die Hard 4.0 or the Bourne movies in the year or two after they first come out, but after that people forget about them and aren't interested in buying them. However, with kids movies people will keep buying them for presents or entertainment for kids (or themselves - they are also popular with quite a few adults) year after year if they don't have them yet. And as people have more kids, they can keep buying the same movies as they get old enough to watch tv - everyone wants to buy a kid a present all the time, and what better present than a movie you remember enjoying, and it costs less than $20. However, in five years time, no-one will be buying the Bourne movies.
Since I now have a rugrat of my own, I'm not surprised that kids movies dominate the top 50 DVDs of all time. Mr Ozpuck and I bought a few of the Pixar and Dreamworks DVDs when they were released, but now we're looking at the collection and thinking that it's time to now buy say Madagascar and the Toy Stories and Babe because we've got someone who is likely to watch it.
These purchases are going to be staggered over years - rationed for birthdays and Christmas and, as Baby Ozpuck gets older, we'll move into the kiddy fantasy of Golden Compass, Narnia, Harry Potters etc.
Meanwhile, we'll continue to buy our TV series that were wrecked by the commercial network programmers and nostalgic releases and maintain the difference between yearly and total DVD sales.
While of course viewing habits do change over time, the main reason for this discrepancy is that you are comparing movies in 2 classes which operate differently in a few different ways! Best selling movies of all time will tend to over represent kids movies as they have the time and inclination to watch them multiple times and therefor parents get more value from purchasing them for their kids. There is also a slightly higher 'timelessness factor' with kids movies too, eg you can predict Potter will be popular for many years because it has been enshrined in the same culture mythology space that for example, LoTR has. I've rewatched LoTR many more times than Bourne movies and I really like both, but I did not buy any Bourne movies. Sales are additive / cumulative over the years too. Only a few ummm 'non-kids' movies fall into this class, your epic LoTR faves and others. If you analyzed each individual year for the past 10 years I bet you would see that kids movies may pop up in the top 50 of a particular year, but are much more strongly represented in the top 50 of all time.
Also kids can physically handle popping a dvd into a machine and pressing play. But adults also have a higher tendency nowadays to get movies from ummm 'other' more complicated digital sources...
As a mother of a 3 year old I confess we only had one DVD in our collection before our son was born. Now we have around 30! The first movie I could recite verbatim was Finding Nemo (sad, I know). I haven't bought a kids movie DVD for a while as nothing decent has been released recently.
In addition, my money is better spent on hiring DVD's for myself as I would not watch a movie over and over again (unlike aforementioned son).
"Tribal Mind wonders: Sure they weren't laser discs? If they were DVDs, what did people play them on?"
Definitely not laser discs. "Films" like "Batman Forever" were released in Australia in 1997, though probably most consumer take-up was PC users who had a DVD drive. Still, HMV had a single rack of DVDs in the VHS department.
I wouldnt say kids movies have really slipped that much. Ratatouille is at number 2 (Pixar release one film a year so thats a pretty solid effort) and Harry Potter, Bee Movie and Shrek 3 are all in the top 10.
I'm 29 and have no children and almost the only movies I buy are animated (pixar films, futurma etc) they just have longevity and are much more repeat viewing appeal.
Kids movies sell well in more than just the year they were released. When you have kids, it doesn't matter that Toy Story is a decade old - it's still must have viewing for the littlies.
The entire Pixar and Dreamworks catalogues will still be selling for the next decade, too.
But will we still care about the Sopranos?
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�The Biggest Stars of all time would be Daniel Radcliffe (five Harry Potter flicks), Hugo Weaving (three Lord of the Rings and three Matrices), Mike Myers (three Shreks), and Johnny Depp (three Pirates of the Caribbean)�
Surely Orlando Bloom rates a mention as he was in three Lord of the Rings and three Pirates of the Caribbean?
Ah so much for research. :)
Tribal Mind replies: I contemplated including Orlando Bloom, but in the Pirates movies, he was almost not there - a character who could have been played by a hundred other young actors, totally overshadowed by Johnny Depp.