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For daily updates on Australian attitudes, bookmark http://blogs.sunherald.com.au/whoweare.
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by David Dale
In the eighth year of every decade, clever people finally identify what that decade is about. For example, shortly after the stock market crash of late 1987, and the movie Wall Street, they decided the western world was enjoying "The Greed Is Good Decade".
In 1968, they realised the ongoing upheavals were not only in fashion, drugs, and rock and roll, but also in politics. That made it The Decade of Revolution (even if Australia didn't join the revolution until 1972).
The breakup of Abba and the arrival of Star Wars (in which everyone in the future dressed as Abba groupies) gave us the theme for the 1970s: The Decade That Style Forgot.
And the 90s became "The dotcom decade" when young entrepreneurs such as Jamie Packer and Lachlan Murdoch started throwing dough at a theory that the masses would pay to indulge their newfound addiction to the internet. (A strong alternative claimant on 90s naming rights was The Decade of Diana).
You see where I'm going with this: we have ten months to filter the Zeitgeist and identify The Theme of the Noughties.
Potential candidates: economically, it is The Decade of China, which will replace America as The world superpower by 2009. Politically it's The September 11 Decade, since that event started a world war that will continue long after 2010.
In posh restaurants, it's been The Time of Foam; in fashion, The Age of Cleavage (just as the 60s was the miniskirt, the 70s bellbottoms, the 80s shoulder pads and the 90s the black suit).
In showbiz, the death of privacy is symbolized by the worldwide success of Big Brother, unless we're more inspired by the Trajectory of Britney, who entered the decade singing Oops I Did It Again and will be lucky to get out of it alive.
These are worthy contenders, but I reckon the key is in communications. If we'd been having this discussion five years ago, I'd have called it "The eDecade", because everything was happening via email. But already the under 30s have bypassed that method of messaging and talk via MyFace, YouBook, and SpaceTube. That lower case "e" is soooo 2002.
Lets move further into the alphabet and workshop the notion that this will be looked upon, in years to come, as ... The iDecade
The technological bookends of our times are the iPod and the iPhone, but i, as in internet, is not just about gadgets.
In 2000, 370 million people around the world were linked via computer. This year, it's 1.25 billion. Wikipedia went online in 2001, with 20,000 articles. Now it has more than two million.
In 2002, there were 100,000 blogs. Now there are 70 million, not counting this one. In 2001, the ranking mechanism used by Google received a US patent; in 2006, the verb "to google" entered the Oxford English Dictionary; and last month Google announced it had indexed 16.5 billion web pages.
So it could be The Wikade, or The GoogleTen, but I'm going to settle for The iDecade because the first letter, in upper case form, also stands for the Middle Eastern nation whose plight proves how superstition is still the world's leading cause of murder. And the first letter also means ego, which represents how Britney Spears and Big Brother gave rise to the phenomenon that is Corey Worthington worship.
Ah hell, lets call it The Decade of Corey (he's not the messiah, he's just a Noughties boy).
Tell us what you think here ...
David Dale is the author of Who We Are -- A snapshot of Australia today (Allen and Unwin). His latest book is Soffritto -- A delicious Ligurian memoir. To join a daily discussion of Australian attitudes, go to http://blogs.sunherald.com.au/whoweare.
Surely the noughties was the decade of too soon to party. We started celebrating the millenium 366 days early. Paris, Britney and Corey are always celebrating something too early. We bought Plasma and digital only to get gazumped by HD everything. Finally we all thought every house was at least worth a million dollars now it's half that.
Thank god someone has a sense of humour to write something like yours, and I want to agree with you with this decade of 'i', marked with consumerism, capitalism, and self indulgence of the WANTS - not the real NEEDS, you only need to look at the advertising and media spin... There are many people who are in the game of me me me... sadly, I will admit that I too am a victim of that me game, afterall, I do enjoy my iPod, Internet, and Imported sneakers :) but I am certainly not Introverted like some... However I so take the time out to research and value more than just what's happening in my world and appreciate my ancestory, and then look over the fence to see that the grass is sometimes greener, and if it is, I'll have some of that too... Good read :)
It is the decade when lower case I "i" became acceptable when used as first person singular
Noughties; The decade that the language of carbon balance became common to all with some intelligence, the decade that brought the world the scourge of obesity in first world countries; the decade that education could be bought without studying and understanding; the decade that quality control died on the swords of economic rationlism and cheap un-tested imports; the decade that eclipsed all previous progress in communications - this IS THE information decade; the decade that saw more pictures taken of everything via cheap high definition digital cameras and video cameras, and security and monitoring cameras.
If I wanted a single slogan I'd go with: "The Decade of the eCommunication and Data Capture Mega-explosion".
You say "The under 30s ... talk via MyFace, YouBook, and SpaceTube. That lower case 'e' is soooo 2002."
That's right, but blogs and videos attract oldies as well as youngies.
Woy Woy's Olive Riley is probably the world's oldest blogger and YouTuber. She was born in 1899, when NSW was a colony ruled by Queen Victoria.
Olive, a feisty 108-year-old with a remarkably clear memory of her childhood in Broken Hill, dictates her blog to her friend Mike Rubbo, an award-winning documentary film maker, who posts it at http://www.allaboutolive.com.au/
BTW, you wrote that there are now 70 million bloggers. Technorati is currently tracking 112.8 million blogs and more than 250 million pieces of tagged social media.
David
The "I" is very correct for the definition however whilst internet, i pod and i phone are all part of it the real "I" is just that. This decade has become all about "Me" or "I". There is a definite attitude of "I only worry about myself", "I don't care what others think", "I only want what is good for me" and "I want it now but am not prepared to contribute to get it" etc etc etc. Prime examples hit us every day, Corey being typical, but also includes a large number of us including our so called super stars such as sports, music and movie "stars".
Noughties - the decade of the grammatically challenged.
The decade when we all decided to be 'bored of' Corey and Britney, instead of 'bored with' or 'bored by' them.
The decade when we all started saying 'my bad' instead of 'my mistake'. Cant' we manage words with more than one syllable anymore?
The decade when 'i' became acceptable as a replacement for 'I'.
The decade when 'da' and 'wiv' became the accepted spelling of 'the' and 'with'.
The decade when our governments finally realised that all that texting has produced a generation that cannot write a complete sentence full of real, whole words. Or understand one when they see one.
Actually, Decade of the Moron might cover it all - our poor grammar, our obsession with brain-dead clots like Corey and Paris and our total inability to spend a whole 5 minutes without texting some other mobile-addicted bud.
Tribal Mind replies: Thats not even mentioning the apo'strophe's.
ABBA broke up in 1982. Did you mean "breakthrough"?
DD, where do you get the following? "economically, it is The Decade of China, which will replace America as The world superpower by 2009"
By what definition will it replace the US? Not GDP, even deflationary Japan still has a GDP bigger than China.
Tribal Mind replies: You wait and see.
"... proves how superstition is still the world's leading cause of murder"
iAgree
by meg on February 11, 2008 at 12:55 PM
You are so right - I cannot stand reading a blog where someone has blogged in text language - I could not be bothered to even try to read it. Surely some boffins out there can come up with a better word than texted - it just sounds so bad. Grumble grumble.
Please TM, you do not want to get me started on apostrophes.... there will be blood.
The i(idiot) Decade!
A brilliant single word for the decade's major themes - it's interesting to see that most responses have focused more on the egoism and individualism in "I" than on the rise of technology in "i". This is exactly as it should be - to define any period by its technology is a mistake; the cultural effects of technology are a much more important part of our historical self-understanding. Gnothi seauton. That said, I'd mention that the 19th century saw the first major concerns that as the economy gained in importance and complexity, it was distorting the very nature of society, and as people became materially richer they became poorer in every other way. What happened socially then is what's happening semiotically now; as media gain in sophistication the information and messages they're used to convey often become shorter, more opinionated and more vacuous. Don't listen to the bell tolling for Britney; it tolls for thee. We ARE Britney just by blogging on the assumption that our opinions matter. The rising importance of the economy changes the nature of human interaction; the rising speed and quantity of information changes the nature of knowledge. The last eight years have marked the point at which this fact has started to catch up with, and systemically affect, our cultures. iDecade is a perfect summary of this and i can't improve on it. Incidentally, complaints about defining standards in grammar, seriousness and quality have been around since the ancient Greeks. The only societies where people don't complain about this generation's decadence are the ones that actually are declining, and you make me feel really good about Australia's future.
Amidst the fracas between Christianity and Islam, Environmentalism sneaks in to fill the faith vacuum. The Noughties: the
Decade of Yet Another Religion.
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Can we PLEASE drop Corey. He is not interesting and does not deserve the publicity. It's due to the media that this has been drummed up - now time to drop it. We are BORED of him.
This article was interesting until you reminded us that you are part of the problem with trashy stories generated by the media.