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Culture: Spidey takes a tumble
Word of mouth on the new Spider-Man movie has apparently been abysmal. The Motion Picture Distributors Association of Australia reports that in its second weekend in cinemas, box office for Spider-Man 3 dropped 56 per cent (bringing total takings to $16.2 million). By contrast, ticket sales for Diane Keaton's Because I Said So dropped 12 per cent on its second weekend, which included Mother's Day. It now totals $2 million.
Some 80,000 people took their mothers to see the debut of the latest zombie bloodlust thriller, 28 Weeks Later, which made $734,000, and Lucky You, the pairing of Our Own Eric Bana with the perennially perky Drew Barrymore, managed just $372,000.
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I work in cinema industry and spider man did have quite a crap second week. 250 people per session first weekend, down to just over 100 the next. Dont think it'll screen for as long as Casino Royale which went for 13 weeks, and still got almost 80 people on tues/fri/sat in its last weeks.
- by rickie on May 16, 2007 at 05:33 PM
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I'm not the world's biggest Spidey fan by any stretch but I thought it was a great movie, and did great figures. A 60% drop for a movie that did close to $10m in the first week is pretty normal I'd say. Did Harry Potter, LOTR, Shrek and Pirates not have large % drops in the second week? Then again we are a country that collectively managed to spend $16m to see Mr Bean's Holiday so logic is perhaps out the window here!