Matthew Hall

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The USA Is Now Australia's Enemy #1

Our bid for 2018 had a tough week.

Indonesia crashed the party on Tuesday, announcing it would join Japan, Qatar, and Australia as one of four Asian nations bidding to host the FIFA World Cup.

"We officially registered to host the World Cup in 2022, before the February 2 deadline set by FIFA," said Nugraha Besoes, the General Secretary of the Indonesian Football Association.

"The rest is up to FIFA, whether or not they see Indonesia worthy of hosting a world tournament."

Well, not quite just up to FIFA, but there you go.

If a country on Australia's doorstep with a football-mad population of 80 zillion something was not a big enough headache for Football Federation Australia's diplomatic skills then on Thursday, a crunching migraine arrived.

While some Australians were whining about the $45 million the Federal government contributed to a 2018 bid campaign (the same amount, it is worth repeating, that tax payers funded the floptastic film Australia) in the United States the talk was that, as President Obama suggests, "Yes, we can."

The United States Soccer Federation announced on Thursday that it would be calling a press conference on Monday (see how to generate buzz?) to officially announce that it was bidding for both the 2018 and 2022 tournaments.

Also on Monday, the USSF will announce the Executive Director of its campaign team. That is how far the US bid has quietly been working away.

Yes, indeed, they can.

"Oh no," was the quiet (very, very quiet) response within FFA's Sydney headquarters.

Without even delving too deep, the United States, which hosted in 1994, ticks a lot of boxes for FIFA and will provide genuine rivalry for European bids: Modern stadiums, Euro-friendly time zones, huge population, and a massive local television audience.

More evidence: the Euro 2008 Final between Spain and Germany was broadcast free-to-air by the ABC network on a bright and sunny summer American afternoon last year.

That's the equivalent of the Seven Network in Australia providing unconditional support for football (remember - this was a European tournament).

Do not underestimate either the influence a World Cup would have on a US - and global - economy.

Commercial rights, which include television, sponsorship and mobile telephone deals, to the 2010 event in South Africa were sold for US$3.4 billion, a 30 percent increase over the 2006 World Cup in Germany.

Do not underestimate the Obama effect, either,

As the new President directly told Muslims in a carefully crafted interview with Arabian television, America is no longer the enemy.

Unless, of course, you're running an Australian bid for the 2018 World Cup.

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COMMENTS

Matthew, your comments on the magnitude, money and influence regarding the whole World Cup is noted.

Fine, so the United States of America has influence, so what? Isn't Barrack Obama trying to change the world's perceptions on the United States of America?

Doesn't the question, of you have to be in it to win it, not still apply? How about Fair Play? Good sportsmanship? These concepts have been around for a long time, way before the invention of FIFA. These are the concepts you want to teach children at a grassroots level when they play sport at school (it is irrelevant whether they go on to play a professionally). I mean you have Japan,Australia, Qatar, Indonesia and the United States of America bidding for the World Cup, whether it is the 2018 or 2022? Isn't the whole point of the bidding process for a World Cup to present a business case for your country, including all factors: including budget, stadiums and government support and having the funds, capabilities and the people to host it?

Yes. And the USA wins. MH

  • by Travelling_Max on January 31, 2009 at 08:10 PM

Ridiculous.

The next world cup is going to England. The home of the world's richest club competition has will not have hosted the event for 52 years.

The failure of Australian journalists and the FFA to realise this will result in millions of dollars of taxpayer money being flushed down the toilet.

Wake up Australia. Let's focus on making a third(!!!) world cup and forming a watchable domestic league first.

  • by Ju R. on February 01, 2009 at 03:23 PM

As usual, the debate has again ignored the sleeping giant - Chine. The marketing potential in China trumps every single reason to have the tournament in the USA.
Australia is a television friendly timeslot for China, thus increasing marketing revenue and veiwership. And we are a lot more marketable to the Chinese than say numerous other Asian nations. Added, the USA have already had the World Cup recently, so England will be given the world cup again before the US is. The complete apathy of Americans to football - as shown by the failing David Beckham experiment - works against them hosting the Cup again, as Fifa has always maintained that the country should embrace football as much as use the world cup to expand it. Which goes back to China. Once again, Australia is ripe and perfectly placed to sell the game to BIG expansive areas.
Matt, it really does surprise me how much you and Jesse Fink have been death-riding the Australian bid. Come on, get onboard a bit - no more of this lukewarm stuff - and keep doing your part to make it happen!
cheers mate.

  • by Karlo on February 01, 2009 at 05:37 PM

America, again? For a country which couldn't sell seats for a World Cup final and more importantly call it 'soccer', who knows maybe even splits the game up into four quarters like all their other games, not matches games. I believe our biggest competition is from the Arabian Gulf, Indonesia should concentrate on feeding its people and considering that Australia has to give a massive amount of aid to that country, so technically if Indo gets the hosting rights, it would be an Australian tax payer incentive, don't you agree? The Arabs have money, spirit (trust me just ask any arab kid on the street, they could easily name the whole manchester united or chelsea squad at ease, something an American kid couldn't if they weren't of South American or Italian parentage of course) and talent (look at the Asian cup winners list if you don't believe me) and more importantly its never been held their. I think one of the two bids that the FFA made should have a consortium with NZ, maybe we could give them a quarter final and a few group games that no one usually watches or something. Anyhows our main aim would be to do as well as we can and get the Asian Cup in Australia before the World Cup, that way we can show Asia that we have a positive relationship and would like to build football in Asia, signing a few stars from Asian countries which arent very developed in football (hence Indo, who by the way are probabely only bidding just like Qatar so they can play in it, I mean they have not participated in a WC compared to us on qualification) would help as well. The first stage of Australian football would be to gain the trust of Asia, since that is our federation now, by the way we don't play with the boys anymore, we play with the men.

  • by MAK on February 01, 2009 at 06:45 PM

I'm an American living in Australia, so for selfish reasons, I'd rather see Australia get the World Cup than the US, but the posts here are really a pile of bollocks. If the US is serious about a bid then there will be serious competition. Soccer is the number one participatory sport in the US. The stadiums would be full. People would watch the games on TV in the US, Europe and South America. The US is easy traveling distance from Europe.

  • by cj on February 02, 2009 at 08:42 AM

does the decision get made after the completeion of 2010? because if the socceroos are a hit like last time, that will help immensely

  • by mk on February 02, 2009 at 10:08 AM

@MAK, I'd say a large portion of Australians still call the world game Soccer.

To the author though, I'm wondering how the US offers Euro friendly time zones, a kickoff at 6pm in LA is 2am in London.
It would be 12 noon in Sydney.

A kick-off at noon in LA offers a prime-time 9pm kick-off in Europe. MH

  • by JD on February 02, 2009 at 04:49 PM

It seems odd to me that all this money and energy is being invested on a world cup bid when we don't even get to see Australia's world cup qualifiers on free-to-air television. This is one way the government could really boost the cause of soccer in this country: by placing these matches - and perhaps even A-League telecasts - on the anti-siphoning list, thus making the game free and accessible to every Australian, a move that would likely have far greater an impact on the growth and profile of the sport in this country than any world cup bid - even a successful one.

  • by Andrew Witney on February 03, 2009 at 01:49 AM

USA is everyones enemy, especialy durin bulshe's and clinton's dictation time.

  • by mimy on February 03, 2009 at 09:11 AM

andrew w. (feb 3) - due to the poor handling of football admin in oz prior to 2005 the money needed to fund both the a-league and the national team, but especially the a-league, had to come from t.v rights money. foxsports was the highest bidder and would only take a bundled deal (both a-league and socceroos). if the ffa had not taken the fox deal the a-league would surley have folded. now, with the popularity of the game increasing, i expect this will change once the next t.v deal is done.

  • by scooter on February 04, 2009 at 09:42 PM

Despite being a scot living down under I am fully supportive of the English bid. Quite frankly South Africa and Brazil are highly dangerous countries that should not even be considered for an international sporting event. Australia's problem is the vast distance between venues which would make it a highly expensive excursion for international fans. USA had the event in 94, whereas England haven't hosted the tournament since 1966. Sepp Blatter can take his pompous opinions and retire and do us a favour. England deserve the 2018 world cup as they have the best league, infrastructure, security of all the possible candidates, that is all there is to it.

  • by Stabesy on February 09, 2009 at 02:57 PM

I agree with one of the views posted. Why flush down all the money just to make a bid and lose instead of utilising that amount or much less to groom a world beating team and qualify for the W.C.
Why do the nations require bidding???
Some countires cannot afford to waste good money for a bid or two and lose.
Why cannot the W.C. powers to be and also the Olympic Committee have a list prepared including all the nations. Place these countires in some order of the region there are. If the first country on the list is unable to host the WC or the Olympics give it to the next or the next on the list in that region. Then to the next region for the next games. So countires do not have to dig deep just to bid and lose when the same funds can be utilised in much better ways.

  • by Joao de Deus on February 22, 2009 at 10:43 AM

Andrew Witney....the games aren't on free to air (FTA) for one reason...they didn't want it!! Simple as that. (Scooter - me thinks they were the only bidder and got that first year for a song! - and of course they packaged the socceroos into it)

When the A-League kicked off, Foxtel was the only organisation prepared tp put their money on the table.....FTA had 50 years for chrissakes!!

So don't blame the government, or FFA or anyone else...blame Kerry (god rest his soul!)

You wan't it....you pay for it!!

  • by Cav on March 02, 2009 at 12:59 PM

Scooter and Cav: I am not denying the fact that the FFA probably had to take the Fox-A League deal. Given years of mishandling by the networks and then a lack of vision when it came to football's rise in popularity, it was likely their only move, with regards to the local competition.

Being denied the right to see world cup qualifiers is another matter. I wonder if those games -- which attract pretty high ratings -- could have been auctioned off at a later date, with the networks likely showing more interest.

But that was not my point, and those who read carefully will see that. I was referring to what can be done now and in the future, and ways the government might facilitate the continual expansion of the world game in Australia. Drafting policy and and spending money in ways that ensure that as many Australians see national and international matches should, in my view, take priority over other ventures, like world cup bids.

  • by Andrew Witney on April 13, 2009 at 03:03 AM

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